Spend £2 more on wine
August 5, 2011 1 Comment
The average price point for a bottle of wine bought in the UK is £4.50.
At that level, 56% is tax. Add on to that marketing, packaging, distribution, and perhaps only 50p is the cost of the wine itself.
Spending an extra £2 at this price point is likely to increase the quality of grapes used by 2x or more.
Marc Gawley 
Nice point. Will have to keep that in mind when I grab some refreshments today ; )